Categories

All the available categories for the Adweek Project ISAAC Awards are listed below, along with their category descriptions, to help you choose where to enter your work.


Best Practices

 

  • HR Invention - Original technique, process, mode used in by Human Resources in the media, advertising, marketing and technology sectors
  • Management Invention - Original technique, process, mode of management in the media, advertising, marketing and technology sectors
  • Mentoring Invention - Original technique, process, mode of mentoring junior talent in the media, advertising, marketing and technology sectors
  • Partnership Invention - Original technique, process, mode of forming success partnerships in the media, advertising, marketing and technology sectors
  • PR Invention - Original technique, process, mode of public relations related to the media, advertising, marketing and technology sectors
  • Research Invention - Original technique, process, mode of research in the media, advertising, marketing and technology sectors
  • Data Invention - New and innovative way to use data in targeting research and analysis

 


Marketing & Advertising

 

  • Brand Performance Invention - Original initiative, technique used to expand a brand share and equity
  • Creative Invention - Truly new process, technique, product or device used by a creative agency
  • Design Invention - Original technique or process in design and art direction used in the media, advertising, marketing and technology sectors
  • Event/Experience Invention - Original mode or technique for creating experience/engagement interactions
  • Marketing Invention - Original ideas and initiatives in the marketing and branding space
  • Product Development Invention - Creation of truly new marketing and advertising product line
  • Retail Invention - Truly unique retail initiative, technique, process or device

 


Media

 

  • Ad Tech Invention - Original technique, process, mode in advertising technology
  • App Development Invention - Original technique, process, mode, functionality used in the development of apps
  • Digital Publishing Invention - Original technique, process, mode of digital publishing programming and sales
  • Editorial Invention - Original technique, process, mode of editing print, broadcast and digital media
  • Gaming Invention - Original technique, process, mode of creation, programming and sales of games and platforms
  • Media Buying Invention - Original technique, process, mode used in the buying of media
  • Media Planning Invention - Original technique, process, mode used in the planning of media
  • Mobile Invention - Original technique, process or mode of programming and sales in the mobile space
  • Out-of-Home Media Invention - Original technique, process, mode of out-of-home media including, creative, technology and sales
  • Product Development Invention - Creation of truly new digital product line
  • Radio Invention - Original technique, process, mode of radio programming and sales
  • Social Media Invention - Original technique, process, mode of social content, technology and sales
  • Sports Marketing Invention - Original technique, process, mode of sports-based marketing
  • Print Invention - New and innovative print product or method of using print
  • VR/AR Invention - New and innovative VR/AR product or method of using VR/AR
  • Video Invention - New and innovative video product or method of using video