BEST PRACTICES

  • Charity/ Pro bono/ Pro-Social Invention (New) - Original and breakthrough activations in service of a greater good
  • Data Invention - New and innovative way to use data in targeting research and analysis
  • HR Invention - Original technique, process, mode used in by Human Resources in the media, advertising, marketing and technology sectors
  • Partnership Invention - Original technique, process, mode of forming success partnerships in the media, advertising, marketing and technology sectors
  • PR Invention - Original technique, process, mode of public relations related to the media, advertising, marketing and technology sectors
  • Research Invention - Original technique, process, mode of research in the media, advertising, marketing and technology sectors
  • Talent Invention (New) - Original process, technique or activations to recruit, train and retain human resources
     

MARKETING & ADVERTISING

  • AI Invention (New) - Original technique, process, mode, strategy or activation using Artificial Intelligence and machine learning in marketing
  • Brand Performance Invention - Original initiative, technique used to expand a brand share and equity
  • Brand Storytelling Invention (New) - Original technique, process, mode, strategy or activation in service of brand storytelling
  • Commerce Invention (New) - Truly unique initiative, technique, process or device in service of breakthrough form of commerce and retail
  • Creative Invention - Truly new process, technique, product or device used by a creative agency
  • Customer Experience Invention (New) - Original technique, process, mode, strategy or activation in service of marketing and the customer experience and journey
  • Design Invention - Original technique or process in design and art direction used in the media, advertising, marketing and technology sectors
  • Digital Transformation Invention (New) - Original technique, process, mode, strategy or activation in service of the digital transformation of a brand, publisher, agency, service or platform.
  • Event/Experience Invention - Original mode or technique for creating experience/engagement interactions
  • IOT Invention (New) - Original technique, process, mode, strategy or activation using Internet of Things technology and platforms in marketing
  • Marketing Invention - Original ideas and initiatives in the marketing and branding space
  • Product Development Invention - Creation of truly new marketing and advertising product line
  • Sports Marketing Invention - Original technique, process, mode, strategy or activation of sports-based marketing
     

MEDIA

  • Ad Tech Invention - Original technique, process, mode in advertising technology
  • App Development Invention - Original technique, process, mode, functionality used in the development of apps
  • Digital Publishing Invention - Original technique, process, mode of digital in service of modernizing and transforming digital publishing, programming and sales
  • Esports Invention (New) - Original technique, process, mode, strategy or activation in service of the eSport category
  • Gaming Invention - Original technique, process, mode of creation, programming and sales of games and platforms
  • Media Planning/Media Buying Invention - Original technique, process, mode or strategy deployed in service of the planning or buying media
  • Mobile Invention - Original technique, process or mode of programming and sales in the mobile space
  • Out-of-Home Media Invention - Original technique, process, mode of out-of-home media including, creative, technology and sales
  • Print Invention - New and innovative print product or method of using print
  • Product Development Invention - Creation of truly new digital product line
  • Social Media Invention - Original technique, process, mode of social content, technology and sales
  • Video Invention - New and innovative video product or method of using video
  • Voice/Audio Invention (New) - Original technique, process, mode, strategy or activation using voice and audio in service of a brand, publisher, agency, service or platform.
  • VR/AR Invention - New and innovative VR/AR product or method of using VR/AR